April 16, 2026 Using Ask Studio to Generate YouTube Content Ideas for Your Business There’s a timeless question in content marketing: how do you generate new ideas? YouTube’s Ask Studio could help. Categories Processes & Productivity/Strategic Alignment/Tech Stack
April 9, 2026 Closing your business? What to do with your website, domain, and email You need a wind-down plan that includes your website, domain, and email (i.e., parts of your business’ tech stack) so that you don’t remove vital business infrastructure before you’re ready. Categories Strategic Alignment/Tech Stack
April 1, 2026 Replaced by AI? Workflows, Service Design, and What AI Doesn’t Know We don’t share everything with AI— and probably never will. In that gap is the boundary you get to set between your service’s value proposition and what folks can reasonably do with AI (instead of you). Categories Processes & Productivity/Strategic Alignment
July 30, 2025 Change Sucks (Even When It’s for the Better) The process of change comes with chaos and complexity – sometimes more than what you started with. You get through the process by maintaining vision while tolerating the chaos and complexity. (Even when the end result isn’t perfectly defined.) Categories Processes & Productivity/Strategic Alignment
May 5, 2024 Asking & Listening: The Problem with Qualitative Data … and what to do about it When it comes to quantitative data (i.e., number data), we’ve come up with a lot of “scientific” standards for assessing quality of the data and how confident we should feel about the conclusions we draw from that data. At its most basic level, that’s things like having a sufficiently large sample size (i.e., a minimum of 30, but more is... Categories Data Strategy/Strategic Alignment
January 9, 2023 The Client Intake Process Are you sabotaging your business by making it too easy to work with you? So much of today’s business rhetoric is about “removing barriers.” But you’re introducing barriers if your client intake processes and intake forms are not, at every step of the way, helping you make meaningful progress towards a successful outcome. In practice, these barriers look like In this post,... Categories Processes & Productivity/Strategic Alignment
January 9, 2023 Client Intake Forms One of the primary tools of the client intake process is the intake form. In this post, I talk about how to set up tools like your client intake forms to help make your client intake processes as simple and efficient as they need to be. What is a client intake form? Client intake forms go beyond the formality of collecting names... Categories Data Strategy/Processes & Productivity/Strategic Alignment
April 19, 2021 How I adapted my in-person presentation SOPs for a virtual world | A SOP Story TL;DR It’s rare that what works in person will perfectly transfer to virtual settings, and vice versa. When transitioning, it’s important to (1) identify your “must haves” in terms of those things you must keep in order to preserve your brand identity and quality of work and (2) vet and tweak your new format according to those “must haves.” Survey... Categories Data Strategy/Processes & Productivity/Strategic Alignment
