May 22, 2026 When should a business error trigger an operational change? (diagnostic error logs) So, you F’d up. Or someone on your team did. What’s your next step, the one that helps you figure out if this should trigger an operational change? Categories Data Strategy/Processes & Productivity
April 16, 2026 Using Ask Studio to Generate YouTube Content Ideas for Your Business There’s a timeless question in content marketing: how do you generate new ideas? YouTube’s Ask Studio could help. Categories Processes & Productivity/Strategic Alignment/Tech Stack
April 9, 2026 Closing your business? What to do with your website, domain, and email You need a wind-down plan that includes your website, domain, and email (i.e., parts of your business’ tech stack) so that you don’t remove vital business infrastructure before you’re ready. Categories Strategic Alignment/Tech Stack
April 1, 2026 Replaced by AI? Workflows, Service Design, and What AI Doesn’t Know We don’t share everything with AI— and probably never will. In that gap is the boundary you get to set between your service’s value proposition and what folks can reasonably do with AI (instead of you). Categories Processes & Productivity/Strategic Alignment
July 30, 2025 Change Sucks (Even When It’s for the Better) The process of change comes with chaos and complexity – sometimes more than what you started with. You get through the process by maintaining vision while tolerating the chaos and complexity. (Even when the end result isn’t perfectly defined.) Categories Processes & Productivity/Strategic Alignment
May 5, 2024 Organize Your Digital Notes: The PARA Method (plus one thing Forte missed) Are you a digital note taker? Can you easily find – and use – those notes, or are they a jumbled and ever-growing collection of things you promise you’ll organize some day? If that sounds like you, you might want to try the PARA method. If this ends up working for you, go ahead and start sorting your old notes... Categories Data Strategy/Processes & Productivity
May 5, 2024 Maximize the SEO Value of Your Calls-to-Action If you’ve used a template to design a landing page or other marketing/sales materials, you’re probably familiar with the format that has you list a catchy sentence that perfectly entices your audience, followed by a button that reads something like “Learn More”, “Download Now”, “Enroll”, or “Buy”. That button is called a Call to Action (CTA), and, when it’s generic... Categories Data Strategy/Processes & Productivity
May 5, 2024 Asking & Listening: The Problem with Qualitative Data … and what to do about it When it comes to quantitative data (i.e., number data), we’ve come up with a lot of “scientific” standards for assessing quality of the data and how confident we should feel about the conclusions we draw from that data. At its most basic level, that’s things like having a sufficiently large sample size (i.e., a minimum of 30, but more is... Categories Data Strategy/Strategic Alignment
June 1, 2023 SOPs Are Like a Dictionary for Your Business What type of thing is the dictionary? And why does it matter to your SOPs? Categories Processes & Productivity
January 9, 2023 Client Intake Forms One of the primary tools of the client intake process is the intake form. In this post, I talk about how to set up tools like your client intake forms to help make your client intake processes as simple and efficient as they need to be. What is a client intake form? Client intake forms go beyond the formality of collecting names... Categories Data Strategy/Processes & Productivity/Strategic Alignment