I’ve Never Had a Job (aka How I Made a Consulting career by Working in the Gaps)

I’ve never had a job. Well, that’s not quite true. Through college and grad school, I had a slew of work study positions and spent summers in a mix of paid internships, paid research positions, and paid TA work. These things covered a range, from cleaning toilets to helping pre-service teachers integrate technology into their curriculums to working on visualization...

Maximize the SEO Value of Your Calls-to-Action

If you’ve used a template to design a landing page or other marketing/sales materials, you’re probably familiar with the format that has you list a catchy sentence that perfectly entices your audience, followed by a button that reads something like “Learn More”, “Download Now”, “Enroll”, or “Buy”. That button is called a Call to Action (CTA), and, when it’s generic...