September 29, 2016
Preparing for a Productive Brainstorming Session
By definition, brainstorming is a “spontaneous” group activity in which participants try to generate as many ideas as possible, however outlandish, without criticism. Brainstorming can take a lot of forms, and the “spontaneous” part is often misinterpreted as “if you invite people into a room and tell them to brainstorm, then magic will happen.” That (almost) never works. I believe...